Comparison

InstantPWA vs Attentive

SMS-first marketing, or a home-screen install prompt?

By The InstantPWA team — Product & engineering·Last updated August 1, 2026

Attentive specialises in SMS (and email) marketing for e-commerce, with list growth via on-site popups asking for a phone number. InstantPWA asks for a different, zero-cost-per-message channel — a home-screen PWA install — which then enables free push notifications with no per-message SMS fees.

Home-screen install popup
InstantPWA
Yes
Attentive
No
SMS marketing & compliance tooling
InstantPWA
No
Attentive
Yes
Per-message sending cost
InstantPWA
None
Attentive
Per SMS
Web push notifications
InstantPWA
Basic
Attentive
No
Free plan
InstantPWA
Generous
Attentive
No

When to pick which

Use Attentive if SMS is core to your revenue strategy and you need deliverability and compliance tooling for it. Use InstantPWA when you want a free, ongoing channel (push via an installed PWA) instead of, or alongside, paid SMS.