Comparison

InstantPWA vs Smile.io

Loyalty points program, or the install prompt that makes repeat visits easier?

By The InstantPWA team — Product & engineering·Last updated August 1, 2026

Smile.io runs points, VIP tiers and referral rewards for e-commerce stores. InstantPWA has nothing to do with loyalty mechanics — it simply gets your store installed on the home screen so returning is one tap, which can complement a loyalty program rather than replace it.

Home-screen install popup
InstantPWA
Yes
Smile.io
No
Loyalty points / VIP tiers
InstantPWA
No
Smile.io
Yes
Referral program tooling
InstantPWA
No
Smile.io
Yes
Push notifications
InstantPWA
Basic
Smile.io
No
Free plan
InstantPWA
Generous
Smile.io
Limited

When to pick which

Use Smile.io if you need a rewards/points program to drive repeat purchases. Use InstantPWA when you want to reduce the friction of coming back at all — home screen icon plus optional push — regardless of whether you run a loyalty program.