Comparison

InstantPWA vs PWABuilder

One generates app-store packages. The other gets you the install.

PWABuilder (from Microsoft) is a free tool that takes a PWA and wraps it for the Microsoft, Google and Apple app stores. InstantPWA is the install prompt that runs on your live site to convert browser visitors into PWA installs. They solve different problems and often complement each other.

Home-screen install popup on your site
InstantPWA
Yes
PWABuilder
No
Install analytics & A/B testing
InstantPWA
Yes
PWABuilder
No
iOS Safari install guide
InstantPWA
Yes
PWABuilder
No
Per-page, geo, UTM targeting
InstantPWA
Yes
PWABuilder
No
Generates a manifest + service worker scaffold
InstantPWA
Yes
PWABuilder
Yes
Packages for Microsoft Store / Play Store
InstantPWA
No
PWABuilder
Yes
Packages for App Store (iOS)
InstantPWA
No
PWABuilder
Yes
Hosted, drop-in script (no build step)
InstantPWA
Yes
PWABuilder
No
Multi-tenant SaaS dashboard
InstantPWA
Yes
PWABuilder
No
Free
InstantPWA
Yes
PWABuilder
Yes

When to pick which

If you want your existing site to actually get installed, use InstantPWA. If you also want a packaged install in the app stores, run PWABuilder on top — they don't conflict.