For B2B marketplaces, supplier directories, procurement platforms
The RFQ alert that wins the order
B2B buying cycles are slow, but the first supplier to respond to an RFQ often wins it. Installed suppliers get the alert on their lock screen, not in a shared inbox.
of complex multi-step online purchase and quote flows are abandoned before completion (Baymard Institute, checkout usability research)
Why it matters for b2b marketplaces
Procurement and RFQ flows are long and easy to abandon. Installing removes a step from re-engagement — buyers and suppliers both come back with a tap instead of a search.
How teams use it
Push the instant a buyer posts a matching request.
Replace status-check emails with lock-screen delivery updates.
Nudge buyers to reorder on their typical purchase cycle.
Specific outcomes for b2b marketplaces
FAQ
Can buyers and suppliers get different push segments?
Yes, segment by account type, category or region.
Does this work with our existing RFQ workflow?
Yes, it layers on top of your current marketplace flow with no rebuild required.