For B2B SaaS, PLG, developer tools
Turn your dashboard into an app your users open daily
An installed PWA lives in the dock, gets keyboard shortcuts, and reappears every time they Cmd-Tab. That is the difference between a tool users remember and one they forget.
week-4 retention for accounts with at least one installed user (2025 InstantPWA cohort data)
Why it matters for saas
PLG onboarding conversion peaks in the first session. Installing removes the "did I bookmark this?" friction, which is a leading indicator of activation.
How teams use it
Not on signup. Fire it after the user completes their first meaningful action — that is when install rates are 4× higher.
Ship alerts to the desktop and phone without SMTP infrastructure.
When one seat installs, prompt the rest of the workspace with an org-scoped nudge.
FAQ
Does it work inside enterprise VPNs?
Yes, provided your dashboard is HTTPS and your users can reach instantpwa.com to load the embed. On-prem deployments can self-host the embed.
Can I A/B test the prompt?
Yes. Every install is tracked with UTM/referrer so you can compare cohorts.