Send web push notifications from Wix

Web push on Wix works through the same InstantPWA snippet you add for install prompts — placed in Custom Code panel via Dashboard → Settings → Custom Code → Add Custom Code. Once a visitor opts in, you can send push notifications from your InstantPWA dashboard to anyone who granted permission, including installed home-screen users on iOS 16.4+.

Steps

  1. 1

    Open Custom Code panel

    Go to Dashboard → Settings → Custom Code → Add Custom Code.

  2. 2

    Paste the InstantPWA snippet

    Drop the one-line async script tag in the Wix head section — no build step or dependency install.

  3. 3

    Enable push in your dashboard

    Turn on Web Push in InstantPWA settings and upload your notification icon and default badge.

  4. 4

    Publish and collect opt-ins

    Once live on Wix, the popup asks for notification permission after install (or standalone, if you enable prompt-first push).

  5. 5

    Send a test push

    Send a test notification from the dashboard to your own opted-in browser before sending to all subscribers.

Constraints to know

  • Custom Code requires a Business or VIP (or Studio) plan — Wix's free and Combo/Unlimited plans don't expose the panel.
  • Custom code never runs in the Wix Editor preview, only on the published site, so you must publish before testing.

FAQ

Does web push work without the visitor installing the app?+

On Chromium browsers and desktop, yes. On iOS Safari, push requires the visitor to add the site to their home screen first (iOS 16.4+).

Can I segment who receives a push?+

Yes — the InstantPWA dashboard supports targeting by page visited, device type and custom events you send from your site.

Is there anything Wix-specific I need to configure for push?+

No — push registration is handled entirely by the InstantPWA snippet once it's live on Wix; there's no separate push API key to manage.

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