Give readers an app icon instead of a bookmark
Long-form readers who install come back 5× more often — and web push lands new articles on their lock screen without touching an inbox algorithm.
Typical result for blogs & publishers using InstantPWA install prompts and web push.
Industry proof
Public case studies · not InstantPWA customersWhy blogs & publishers use InstantPWA
Bookmarks get lost, RSS is dead, and inbox deliverability is out of your control. An installed PWA is the direct channel news publishers have been asking for since 2010.
How teams use it
Dispatch to your installed audience in seconds — no SMTP throttling, no spam folder.
Cached articles keep your best readers engaged on the tube, on planes, and in low-signal rural areas.
Every open is a fresh ad impression you own outright — no revenue share.
Setup playbook
- 1
Add the snippet to your article template, above the ad manager.
- 2
Fire the popup after readers finish their 2nd article in a session.
- 3
Import your brand palette and headline font from your homepage.
- 4
Set up a "new issue" push segment for breaking news.
Sample popup for blogs & publishers
Copy tuned for your industry — swap the brand name and colours in one click.
Frequently asked questions
Does it replace my email newsletter?
No — it augments it. Use push for time-sensitive stories, email for the weekly digest.
Can readers subscribe to specific topics?
Yes — segment your push list by category or author on the Business plan.
Ready for your own blogs & publishers install prompt?
1,000 free impressions. One line of code. No credit card.