Commercial brief · Confidential
InstantPWA — turn any website into an installable app in one line.
A pre-revenue, pre-launch installable-web platform — product built, deployed and indexed, ready for a distribution-led operator. Open to acquisition, licensing, revenue share, JV or strategic partnership.
Stage
Pre-revenue, pre-launch, product complete.
Being upfront: there are no paying users, no MRR and no traction claims to defend. The asset is the built product, the SEO surface, the domain and the clean IP — priced accordingly.
Asks: open to offers. Because there's no revenue to anchor a multiple, valuation is a conversation about the built asset and the growth story — not a spreadsheet exercise. Direct line to the founder, no brokers.
Why now
The window is open.
Several tailwinds are converging on installable web — and none of them existed together two years ago.
Executive summary
What it does, who it's for, why it matters.
Problem & solution
Everyone rebuilds the same plumbing. We shipped it once.
Building a PWA is a multi-week engineering project for most teams.
- Manifest, service worker and iOS Safari quirks re-solved on every project.
- Push permissions and install-prompt timing rebuilt from scratch.
- Existing tools (OneSignal, PushOwl, PWABuilder) each own one slice.
One script tag. Branded install prompt. Everything else handled.
- Drop-in embed — small footprint, no framework required.
- Branded install prompt that matches the host site.
- iOS Safari fallback with a guided add-to-home-screen flow.
- Push notifications with segmentation and scheduling.
- Install & engagement analytics out of the box.
Product overview
Deployed product with a full operator dashboard.
What's built
Signals a buyer can verify today.
Market context
A real segment, sized bottom-up, not a TAM slide.
Installable web sits at the intersection of ecommerce, publishing and SaaS. Sources linked — buyers should verify independently.
Competitive positioning
Where InstantPWA sits vs the four named players.
Each row links to a public comparison page with a full feature grid. Verify claims against each vendor's live site.
| Competitor | What they own | Where InstantPWA differs | Comparison |
|---|---|---|---|
| OneSignal | Web + mobile push infrastructure at scale. Free tier, paid on volume. | We own the install moment before push is possible. Install-first, push second. | /vs/onesignal |
| Progressier | Turnkey PWA runtime — auto-generated manifest, service worker, splash. | We keep the host site's SW untouched and focus on install-rate A/B testing and analytics. | /vs/progressier |
| PWABuilder | Free Microsoft-backed tool that packages PWAs for Play, MS and App Stores. | We drive direct in-browser installs — no store review, no store fees. Complementary, not competing. | /vs/pwabuilder |
| PushOwl | Shopify-native web push app with cart-abandonment recipes. | Cross-stack (Shopify + WooCommerce + custom) and install-first, so more shoppers become push-reachable. | /vs/pushowl |
Additional public comparisons at /vs/* and /alternatives/*.
Pricing benchmark
Entry-tier pricing vs the named competitors.
Prices from each vendor's public pricing page at time of publication. Verify directly before relying on these figures.
| Product | Free tier | Entry paid | Mid tier | Source |
|---|---|---|---|---|
| InstantPWA | Yes — 1 widget, badge | $24/mo Pro | $49/mo Business | /pricing |
| OneSignal | Yes — 10k web subs | Growth from ~$9/mo | Professional from ~$99/mo | onesignal.com/pricing |
| Progressier | Limited trial | From ~$15/mo (Hobby) | Startup from ~$65/mo | progressier.com/pricing |
| PWABuilder | Free (Microsoft) | n/a | n/a — store fees separate | pwabuilder.com |
| PushOwl | Yes — up to 500 subs | Business from ~$19/mo | Enterprise custom | pushowl.com/pricing |
Pricing power read: InstantPWA sits at the low end of paid entry ($24) while bundling install + push + analytics. Room to hold price and expand ARPU via seats, volume and white-label — not by re-pricing the base tier. Competitor prices approximate and subject to change on each vendor's site.
Current status
Built, documented, deployed — not yet launched.
Technology
Modern, boring, portable.
Business model & growth
The revenue model, ready to switch on.
No revenue today — the freemium SaaS model is fully built into the product and priced. Monetisation and expansion paths are scaffolded in the codebase, not theoretical.
Commercial options
Multiple structures on the table.
Founder-owned equity, clean cap table, no outside investors, no revenue commitments to unwind. All of the following are viable.
Team & handover
What transfers on day one.
Risk & disclosure
What a buyer should know upfront.
Pre-revenue, pre-launch. There are no paying users, no MRR and no traction data. The asset being sold is the built product, the SEO surface, the domain and the IP — not a revenue stream. Buyers must underwrite distribution risk themselves.
Key-person risk. The product is founder-built and founder-operated. Handover is documented; a technical operator or small team is required post-close.
Unproven demand. Product-market fit is not yet validated with paying customers. Pricing, packaging and ICP are hypotheses supported by the market landscape, not by cohort data.
Platform dependency. PWA capabilities depend on browser vendors (Apple, Google). Direction of travel is favourable but not controlled by the product.
Competitor set. OneSignal, Progressier and PushOwl are established. InstantPWA competes on scope (full-stack), pricing (free tier) and margin structure, not on incumbency.
About the builder
Builder-first, operator-second.
The founder ships products for a living — takes each one to launch-ready quality, then hands to an operator better placed to scale distribution. InstantPWA is at that stage.
Next steps
Let's find the structure that fits.
Book a 30-minute intro or request the data room. Direct line to the founder — no brokers.
hello@instantpwa.com · replies within one business day